Photo Courtesy of Startup Stock on Pexels By: Sarisha Thakur When people think of public relations, they often picture press releases, social media campaigns, or someone pitching a story to a journalist. But behind every well-executed PR campaign lies a carefully crafted plan, and that planning process starts with a brainstorm.  So, how do you take a wide assortment of creative ideas and turn them into a campaign that delivers real results?  That is where the G.O.S.T. model c

By: Elle Roper Photo courtesy of Fauxels on Pexels The power of Public Relations can help businesses immensely. Whether a business is just starting out and needs the extra help to raise awareness or if a business needs help expanding its target audience a PR team is there to help. Here is a list of how PR can help elevate businesses.  Building Relationships With Local Businesses Public relations offers businesses the chance to grow relationships with other local businesses. P

By: Joey Buscareno Photo coutesy of Yan Krukau on Pexels ound different on paper, but they have many of the same goals. Both are about getting people to buy in and trust what the brand is saying. Whether it’s a product or a story, you’re building trust and trying to make your message stick.  It’s All About People Working in sales forces you to talk to all kinds of people. You figure out fast how to keep a conversation going, when to listen, and how to read what someone actual

By: Alli donnelly Photo Courtesy of Airam Dato on Pexels For Gen Z, the hiring process has gone digital in a way no generation before us has experienced. We’ve grown up online, and our digital presence has become part of how we get hired. While platforms like Instagram or TikTok help shape personal identity, LinkedIn has become the most important space for building a professional one. It’s no longer just a résumé site; it’s where opportunities start and networks form. Why Lin