By: Audrey Ridder Courtesy of Ketut Subiyanto on Pexels When people hear the words PR and Advertising, they often assume it is the same thing. Both involve getting people’s attention and shaping their perceptions. While they both serve similar goals, the way they achieve these goals is very different.  So what’s the difference? Advertising is paid. Think of it in terms of billboards, commercials, or even social media ads. A brand pays for a space to deliver a message directly

By: Kimberly Figueroa Photo Courtesy of Bluestone Communications Finding My Place  As a first-generation student concluding her senior year at James Madison University, I can confidently say that one of the most rewarding learning opportunities I’ve experienced has been joining Bluestone Communications - JMU's on-campus student-run public relations firm. Throughout this semester, I’ve had the incredible opportunity to work hands-on with real local Harrisonburg clients. My tea

By: Mckenna thornsbury Photo Courtesy of James Madison University Is doing an out-of-state internship really that much better for your resume? During an alumni call my sophomore year, the alumni emphasized how excellent an internship outside of your hometown looks on your future resume. However, after completing both an in person internship out of my home state and a virtual internship, there are pros and cons to both experiences.  Virtual Internship Starting with a virtual i

Photo Courtesy of James Madison University Public relations is a team sport. PR focuses on creating and maintaining relationships between...