Photo Courtesy of  University Career Fair by Rachel Holderman Cold emailing or messaging a potential employer, client, or LinkedIn connection can feel intimidating. Reaching out to someone you have never met and summarizing who you are, what you can offer, and why someone should hire you can be overwhelming. In public relations, a “pitch” is often considered a story being sent to media outlets or something used in sales. The more you prepare for the internship search, begin t

Photo Courtesy of Rachel Holderman At JMU, growth doesn’t just happen in the classroom. It happens in the moments when students connect with their community and take steps toward the future they want. College is the time to shape who you want to become, and JMU gives students the tools, community, and encouragement to make that happen. Finding Your Passion Through Being Involved With over 450 student organizations on campus, the possibilities for students to find things they

Photo Courtesy of Breeze TV Choosing your major is a decision that all students at James Madison University face. Whether you are an incoming freshman or a current student thinking about switching majors, it is common to be torn between majors or unsure about what exactly you want to pursue during your time at school. For me, distinguishing between the industries of Advertising and Public Relations (PR), and finding a major that fit my goals was what made my choice difficult.

Photo courtesy of Micheal Burrows on Pexels When creating a campaign for a client, you’re doing more than designing a brochure or a press release. You have to combine different studies such as public relations, business, marketing, communications, advertising, and design all into one cohesive strategy. Effective campaigns don’t separate these areas, but they overlap them with creativity at its core. Account strategists build the foundation of a campaign. They identify the aud