Photo Courtsey of Hien Bui on Los Angeles Times Scroll online for 15 seconds, and you will pass dozens of posts, including ads, brand content, influencers, news, and even more. None of the content is necessarily bad, but it is all competing for the same thing: attention. In today’s media environment, the challenge is not just creating good content; it is getting anyone to notice it. Today, attention is a limited resource, or currency, wielded by the online audience; thus, a new term has been...