Why Internal PR is Just as Important as External

By: Jenna Sesler

Photo by Antoni Shkraba courtesy of Pexels

When people think of PR, most people tend to think of press releases or social media campaigns. But good PR is not just only those things- it also starts internally. Internal PR helps organizations communicate transparently to their employees. Without this clarity, employees may become disconnected from the company which can ultimately cause them to not perform as well. Here are some ways companies can utilize internal PR within the workplace to ensure employees feel involved.

Internal Newsletters

Internal newsletters are one of the best ways to reach your employees. Whether that is through emails, direct calls or other mass communications, keeping staff up to date with current events, status of the company and more can help build internal relationships.  

Messages from Leadership

Hearing directly from higher-ups or leadership can make a larger company not feel so big and unapproachable. Even if the company is smaller it can still be nice to hear from the leaders of the company. These messages also set tone and direction for the brand and strengthen the relationships between employees and higher-ups.

Clear new Hire Onboarding

Clear and understandable onboarding materials make sure new hires know the brand's specific goals and brand identity. Without this set of instructions, new hires may lose the connection with the brand and ultimately cause the company trouble. 

Why you and your Company Should Care About Internal PR

Implementing these strategies can increase the brand-employee relationship. Increasing transparency and frequency of messages can help solve the problem of feeling disconnected. Internal PR also encourages more inclusivity when you send messages from different voices and perspectives.

Every company needs good internal communications because it can boost a multitude of things. It can increase employee retention, engagement, experiences and mood boosts, which will lead to a greater company culture and connection.

Internal PR is the heartbeat of an organization. Supporting and ensuring your employees have access to information can change the way the company operates. When the team culture is strong, it thrives, and when it does, employees do too, ultimately boosting the way the company performs externally. 

Investing in your employees is investing in your brand. Ensuring your people are properly taken care of and are kept in the loop will benefit everyone, creating a workplace that everyone wants to be a part of.