At Bluestone Communications, the specific strategic plan tailored to each individual client will be developed through the RACE (Research, Action planning, Communication, Evaluation) model. Through research, we will identify the target audience, the characteristics of this audience and where this audience receives their information. After this initial research, the account team will create a plan and communicate the best ways to reach this target audience. Overall, strategic public relations planning focuses on laying the proper groundwork for a successful campaign or tactic by setting and then following objectives and goals.

At Bluestone Communications, we believe that the foundation of all important decisions relies on research. Using the resources available to us, we offer clients a media content analysis and data collection (via surveys and focus groups).

At Bluestone Communications, we primarily focus on creating and maintaining the exterior reputation of the firm. This includes monitoring all social media platforms by consistently updating them, writing blog posts, Tweeting, and updating the public on what our agency is currently working on. In addition to running client social media platforms, the team will design graphics, keep track of analytics, and develop editorial calendars.

At Bluestone Communications, we will implement the public relations strategies created in the PR campaigns course. We will carry out these strategies based on client's preference.

At Bluestone Communications, we offer clients support in earned, paid, sponsored and owned media, including trend spotting, building media lists, writing pitches and monitoring analytics/placements. Services can also be offered to target an array of audiences, ranging from JMU to national audiences.