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Shenandoah Valley United Soccer Club

Shenandoah Valley United Soccer Club is a non-profit organization committed to offering both club and recreational soccer programs for children ages 4-18. With many immigrant, refugee, and non-English first-language-speaking families within their club, SVU aims to create an inclusive and welcoming environment. 

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The Challenge

Shenandoah Valley United (SVU) came to Bluestone looking for help growing their brand awareness and social media presence and providing content that could be used to promote their organization. Since the organization largely relied on part-time volunteers and parents, there was a need for professional assistance with branding and promotion. 

Bluestone Implementations

SVU’s Bluestone account team quickly got to work, helping with social media content for platforms such as Facebook, Instagram, and Reels. This content featured soccer-themed internet trends highlighting SVU players, incorporating promotions and shoutouts from JMU Varsity Soccer players. 

In order to get content for these deliverables, Bluestone's Creative Team participated in multiple media days where they captured both images and videos. We also highlighted fundraising events and created merchandise for Shenandoah Valley United. 


The Results

After working with Bluestone Communications, SVU began to receive up to a 220% increase in likes on Instagram. They were also given material for eight graphics, two collateral materials, and one video from the JMU Soccer Team. Along with this, Bluestone Communications set up and promoted one fundraiser event at Harrisonburg Jersey Mike's restaurant and landed one media placement for SVU in the "Daily News Record."

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