by: Kristen Sansone Photo Courtesy of James Madison University How does public relations impact the consumer engagement, customer trust, and brand loyalty of early-stage entrepreneurial ventures? This research question combines the two fields I am most passionate about: public relations and entrepreneurship. As a public relations concentration and an entrepreneurship minor, I often see overlap between the two fields.  With the rise of entrepreneurship and social media in this generation, it...

Photo Courtesy of James Madison University Networking is one of the most important things a college student can do to help their post-graduation life. Building relationships with alumni, professors, or fellow students helps shape your career path in ways that simply taking classes can’t.  Career opportunities One of the main benefits of networking is career opportunities. You may receive offers for internships, jobs, and future collaborations. Employers look for candidates who are connected,...

By: Colton Roberson Photo Curtesy of James Madison University After the Coronavirus pandemic in 2020 meant everyone needed to keep their distance, the world has seen a rise in remote work. The ability to work from home instead of in person has been revolutionized by conference call platforms like Microsoft Teams and Zoom, allowing employees to remain connected without needing to be in the same building or even the same city.  The concept of working from home, commonly referred to as WFH, is...