As one of the fastest-growing social media platforms, TikTok needs no introduction to most. The short-form video app allows for endless creativity which has led influencers like Charli D’Amelio and Addison Rae to kickstart their personal brand. It wasn’t long until corporate organizations wanted to capitalize on TikTok’s benefits, and many companies have taken the app by storm. If you’re looking for ideas for your next video, check out how these companies are killing the TikTok game.
1. Duolingo: Duolingo is quick to hop on user-generated trends, and it often works to their advantage. TikTok gave the language-learning app a perfect platform to showcase more of their mascot, Duo, a mischievous owl who has already made a mark on meme culture. A specific bit that Duolingo utilizes is Duo’s love for popstar Dua Lipa due to their similar names. One video displays the mascot attempting to propose to Dua Lipa outside of Madison Square Garden in New York.
2. Chipotle: Like Duolingo, Chipotle is no stranger to TikTok trends. Restaurant “menu hacks” have been on the rise, and Chipotle made sure to share creative ways to enjoy their dishes upon knowledge of this trend. Another unique aspect of Chipotle’s profile is they use visuals of their fresh ingredients to highlight their authenticity.
3. The Detroit Lions: While picking up on trends is a proven way to get traction on TikTok, the Detroit Lions know that originality holds the same value. They made it a point to have their brand stand out from the rest, self-proclaiming that the profile is “the CEO of Verified Replies”. Their brand isn’t just about making trendy videos; it’s also about interacting with other TikTok users. Replying to other creators adds an approachable, human-like voice to the Detroit Lions.
Have these profiles sparked inspiration? Start creating now to enhance your company’s identity or your personal brand. Don’t wait too long; some trends have a speedy lifespan!