Photo Courtesy of Cottonbro Studio on Pexels Judging Brands Based On Design First impressions are visual. While scanning store aisles, you quickly form opinions on brands based on how they look. When choosing between two products with the same function and price, design becomes the deciding factor for purchase. Design is more than aesthetic; it directly shapes how people feel, trust, and engage with a brand. Elements such as logos, colors, and fonts give a brand personality before you even...