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Harrisonburg Ice House

127 W Bruce St, Suite 220, Harrisonburg, VA 22801

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© 2019 by Bluestone Communications.

Strategic Planning

At Bluestone Communications, the specific strategic plan tailored to each individual client will be developed through the RACE (Research, Action planning, Communication, Evaluation) model. Through research, we will identify the target audience, the characteristics of this audience and where this audience receives their information. After this initial research, the account team will create a plan and communicate the best ways to reach this target audience. Overall, strategic public relations planning focuses on laying the proper groundwork for a successful campaign or tactic by setting and then following objectives and goals. 

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