By: Audrey Ridder Courtesy of Ketut Subiyanto on Pexels When people hear the words PR and Advertising, they often assume it is the same thing. Both involve getting people’s attention and shaping their perceptions. While they both serve similar goals, the way they achieve these goals is very different.  So what’s the difference? Advertising is paid. Think of it in terms of billboards, commercials, or even social media ads. A brand pays for a space to deliver a message directly to you. The...