The Strategic Role of Product Packaging in Public Relations and Brand Perception
Photo Courtsey of Storyblocks Marketing impacts a brand by building awareness and driving revenue. Public relations, advertising, and branding are some of the most important aspects when it comes to marketing. However, product packaging is just as significant in creating brand awareness. Picture yourself walking down a hair care aisle at a store like Walmart or Target. You’re looking to purchase a new shampoo and conditioner. What catches your attention? It may be the colors, fonts, shape...