Photo courtesy of Micheal Burrows on Pexels When creating a campaign for a client, you’re doing more than designing a brochure or a press release. You have to combine different studies such as public relations, business, marketing, communications, advertising, and design all into one cohesive strategy. Effective campaigns don’t separate these areas, but they overlap them with creativity at its core. Account strategists build the foundation of a campaign. They identify the audience and define...