Breaking Down the Brainstorm
Photo Courtesy of Startup Stock on Pexels By: Sarisha Thakur When people think of public relations, they often picture press releases, social media campaigns, or someone pitching a story to a journalist. But behind every well-executed PR campaign lies a carefully crafted plan, and that planning process starts with a brainstorm. So, how do you take a wide assortment of creative ideas and turn them into a campaign that delivers real results? That is where the G.O.S.T. model comes in. G.O.S.T....