The Power of Storytelling and How Dukes Can Use It
Photo Courtesy of Meg Rooney Normally, we think of communication as sharing information, however stories are what stick with us and make us feel something. In public relations, it’s important to accurately state facts and data, but storytelling is what transforms that information into meaningful communication to bridge the gap between companies and stakeholders. For JMU students, mastering the art of storytelling can take their communication to the next level and help them share their...