Photo courtesy of Nahrizul Kadri on Unsplash From content creation to data analysis, the use of AI tools are becoming more common in many industries, including public relations. While understanding how to use these tools is becoming increasingly important, AI-generated content should not replace the human skills that are essential to the field. It is important to know and experiment with the potential of AI as a tool. When used correctly, it can actually aid the public relations industry,...

By:emily douglas Photo Courtesy of Kaboompics on Pexels When students think about public relations, most think of press releases,...