BY: Adam Tabet Photo Courtesy of Ready Made on Pexels Just as it would feel weird feeding a carrot to this “horse” and “bunny,” why do we so easily choose companies that merely portray they are “sustainable” or “ethically” sourced? Large, elaborate, and expensive public relations and marketing campaigns are often started by companies to share how responsible and sustainable their business practices and products are. Many consumers fall victim to greenwashing, or as I like to call it, kraft...