Engaged Public Relations

The world of public relations operates with seemingly constant stimuli. Balancing the needs of stakeholders, ethical responsibilities, and maintaining excellence in quality of work can seem daunting, which is something I experienced as a student and a public relations practitioner. As I began to examine everything PR encompasses, I discovered what I believe to be one of the main keys of success in public relations: engagement.

One of my favorite quotes says, “Wherever you are, be all there” (Jim Elliot). This quote encourages us to be engaged as we go about our daily lives, no matter what we are doing. Specifically at Bluestone, I have found success through fully analyzing my clients’ situations, proposing new strategies, and having intentional dialogue with my colleagues and peers.

I am known by my friends as the student who is always overinvolved on campus. Outside of Bluestone Communications, I am a member of multiple campus organizations such as Student Ambassadors, Student Government Association, and Orientation. What I have learned is that involvement by itself does not equal engagement. Being engaged requires passion, drive, and genuine excitement about the tasks we undertake. When I am passionate about the work I am doing in public relations, the people I interact with, and how I choose to spend my time, I find myself living up to my full potential.

Bluestone Communications focuses on being energized, informed, and bold. These characteristics represent the drive, purpose, and intent needed to be successful in the field of PR, and embody what it means to be fully engaged. I am thrilled to have the opportunity to learn from others and be pushed to do my best.

Rather than engagement being synonymous with involvement, I believe engagement equals improvement. Drive, motivation, passion for excellence, and informed, intentional work can change the world- this is the mark of engaged public relations.

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