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Don’t Shoot The Messenger

This is another post about COVID-19. Sorry.


I’ll give you the bad news first: Everything is still postponed or cancelled. The Masters, Wimbledon, summer movies, you’ll have to wait on those. About three weeks ago, there was an abundance of public relations spokespeople getting behind microphones all over the world and announcing crises. Public relations practitioners dread the day crisis communication has to be put in place. Nobody enjoys a crisis, but somebody has to inform the public that, indeed, we are in the midst of a crisis.

The good news? It’s all going to come back. For every delay there will be a restart. For every cancellation there will be an inevitable opening day. COVID-19 is a tragedy; many people will wear the scars from it long after it’s over. But I’ve noticed something else during this strange time in history. A sense of comradery brought about through social media. Every single person in the country has something in common right now – we can’t leave our houses. This crisis has taught us to pause our lives and reflect and care a little bit more for the people around us. Although the circumstances are unfortunate, a tighter knit community is the result.


There will eventually be an announcement that the bad times are over and this time of crisis will make us appreciate normal life like never before. Once this ends we’ll experience an explosion of sports, entertainment, and enjoyment we haven’t seen for some time.

The very same public relations spokesperson that announced all the bad is going to announce the good. So please, don’t shoot the messenger.


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